FUEL is a UK-wide roadshow created to make it easier for businesses to understand, prepare for and access the right finance.
FUEL is a UK-wide roadshow created to make it easier for businesses to understand, prepare for and access the right finance.
GET CLEAR,
GET READY,
GET FINANCE.
FUEL is a UK-wide roadshow created to make it easier for businesses to understand, prepare for and access the right finance.
Many leaders know they need funding to grow or manage cash flow, but finding the right route and being ready for it is often the biggest challenge. FUEL brings clarity, practical guidance and direct access to national funders, investors and advisers, all in one place.
Each event brings together business leaders from different sectors to explore the funding options available to them and understand what “funding ready” really looks like.
Attendees can also take part in Meet the Money sessions: tailored, pre-matched appointments with active funders who are looking to back businesses like theirs.
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Upcoming Events
GRAB YOUR TICKETS NOW! | EDINBURGH £45 + VAT | LONDON £25 + VAT (ENDING 01 SEPTEMBER) | FULL PRICE TICKETS £45 + VAT |
One Day to Unlock the Right Funding for Your Business
Looking to overcome cash flow hurdles or seize an ambitious growth opportunity — but struggling to secure the funding you need? You're not alone.
In just one day, with the right funders and experts around you, FUEL will cut through the noise and tailor your path to secure the funding you need.
Join 250+ local business leaders and leave knowing:
1. What funding is right for you
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2. How to get funding ready
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3. Who’s ready to back you
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4. How to take the next steps
FUEL impact to date
2
Events
360+
Total attendees
330+
Meet the Money appointments
£8.77m
Funding Pipeline
FUEL Playbook
This digital publication sits alongside the FUEL Business Finance & Funding Roadshow as a place to reflect, learn and build on what happens in the room. It’s a living document - growing as the roadshow moves across the UK - capturing the conversations, insights and impact from each location, and sharing expertise that businesses can return to long after the event itself.
Whether you joined us in the room, supported the roadshow as a partner, or are engaging with FUEL for the first time, this publication helps you go further with your plans and reminds you that you don’t have to navigate the funding landscape alone.
FUEL Is Not Like the Others
Been turned down for finance, had a bad experience that’s put you off, or struggling with tight cash flow, missed growth opportunities, and confusing options?
You’re not alone. Since 2011, lending to small and medium-sized businesses has fallen by half. In 2024, only 43% sought out external finance, down from 50% just a year earlier.
Too many brilliant businesses are struggling or settling for slow and steady, when smart funding solutions could unlock their true potential.
The FUEL Roadshow is here to change that — in just one day, we’ll get you funding-ready and connect you with the funders who'll help your business go further
It’s been fantastic to see the people who are actually lending the money, whether that's banks, private equity investors or debt finance, all here under one roof and having one-to-one opportunities to talk to them has been absolutely superb. It’s exactly what our small businesses, whether they be start-ups or in the latter stages of growth, need.
Paul Slaughter
CEO, Care Messenger Holdings Limited
The event today has been absolutely phenomenal, UMi has brought all the best people here so half the works is done for you. If you’re looking for funding, there is no better place to be.
Josh Freudiger
CEO, Savour Bakery Café & Patisserie Ltd
One of the biggest challenges for us is the time it takes to find the sort of people who would fund us, especially when it's all relatively new to us, and FUEL was a great opportunity to meet face-to-face with those who are wanting to actually fund businesses in our sector.
Martin Gilmore
Director, The AutoPilot
